Modelling for catalogues

Catalogue modelling engulfs a huge section of the modelling industry with a wide range of outlets using a wide and diverse selection of models. Open any newspaper, catalogue and magazine and you will find the pages awash with models promoting everything from jewellery, clothes, stair lifts, cars, computer games and just about any object you can think of. When people try to break into the modelling industry it is usually the fashion and catalogue genre that they aim for and have the most success in.

Due to the nature of this type of modelling there are few restrictions with age, height and looks as work can be found for just about anyone. Whereas most products and clothing catalogues would generally use a good looking man, woman or child, there are still many company's that require specific and unconventional looks so don't be swayed if your look is not what you would call 'commercial'

Fashion and catalogue models are normally chosen as they can depict the 'average' man, woman or child wearing clothes, accessories or interacting with products in a way that would appeal to the general masses hence increasing success of product sales. Catalogue models also have a longer shelf life as retailers know that a catalogue model can grow alongside the brand and advertise it for years as catalogue and product models can be much older than other types of modelling - think about the adverts you have seen advertising hearing aids and stair lifts that use older models